BRAND CORPORATE IDENTITY-Final Compilation & Reflection
24/04/2024 - 24/07/2024 (Week 1 - Week 14)
Lee Jia Rou (0363293)
MKT
62404/Brand Corporate Identity/Bachelor of Design (Hons) in Creative Media
Final
Compilation & Reflection
✧✧Instructions✧✧
Task 01: Breaking Brand
Task 02: Logo
Task 03: Brand & Positioning
Task 04: Brand Guideline
✧✧Final submission ✧✧
Task 1: Breaking Brand
Week 1 - Week 3 (24.04.2024 - 08.05.2024)
Fig. 1.1 Breaking Brand Self-Edited Document-PDF
Fig. 1.2 Breaking Brand Slides-PDF.
Task 02: LogoWeek 3 - Week 6 (08.05.2024 - 29.05.2024)
Task 2(A)/Logo Research & Analysis
Fig 2.3 Logo Analysis- PDF.
Task 2(B)/ Logo DesignFig 2.4 Bunny Haven Logo Design-PDF
Fig 2.5 Bunny Haven Logo Design-gif
Week 6 - Week 10 (29.05.2024 - 26.06.2024)
Logo Applications-artwork
Fig 3.1 Brand Profiling Slides -PDF
Logo Applications-artwork
Fig 3.2 Business Card (Front)
Fig 3.3 Business Card (Back)
Fig 3.4 Letter Head
Fig 3.5Letter Head(without text)
Fig 3.6 Continuation sheet
Fig 3.7 Invoice
Fig. 3.8 Envelope
Logo Applications -Mockups
Fig. 3.9 Envelope
Fig. 3.10 Letter Head, Continuation sheet
Fig 3.11 Business Card
Collaterals-Artworks
Fig 3.12 Menu
Fig 3.13 Takeaway bag
Fig 3.14 Sticker
Fig 3.15 t-shirt(front)
Fig 3.16 t-shirt(back)
Collaterals-Mockups
Fig 3.17 Menu
Fig 3.18 Takeaway bag
Fig 3.19 Sticker
Fig 3.20 t-shirt
Digital Presence-Artworks
Fig 3.21 Bunny Haven Instagram Layout
Fig 3.22 Website Design
Digital Presence-Mockups
Fig 3.23 Bunny Haven Instagram
Fig 3.24 Website Design
Environmental Graphics-artwork
Fig 3.25 Window
Fig 3.26 Streets stand
Environmental Graphics-Mockups
Fig 3.28 Streets sign
Fig 3.29 Shop sign
Fig 3.30 Streets stand
Fig 3.31 Window
Task 4: Brand Guideline
Week 10 - Week 13 ( 26.06.2024 - 31.07.2024)
Interactive Online Link: here
Fig 4.1 Bunny Haven Brand Guideline - adobe online publishing (Interactive)
Fig 4.2 Bunny Haven Brand Guideline-Pdf(Interactive)
I had no idea this class would be so intriguing. I believed it was simply another business module when I first heard the word "brand corporate identity" and had no clue what it meant. As a designer, I was pleasantly delighted to see that it put a lot of emphasis on the brand's creative aspect. The experience was enhanced by the freedom we had to create our own brand and set of guidelines. No other method would be desirable to me for learning how to develop a brand identity. Instead of being given a pre-existing idea, it was really beneficial to start from zero and develop a brand based on our inspiration and enthusiasm. I'm rather happy with this class overall. I appreciate Ms. Lilian a great deal for helping me construct Bunny Haven to the best of my ability and for guiding me when I was lost.
Observations
I was able to examine a variety of brands' styles through this module, attempting to comprehend how each brand's style is achieved and how each component links to the brand's overall identity. I now genuinely admire and find myself curious in the brand's logo, wondering how the designers achieved such a look. Additionally, I have to continuously monitor my work since I want to maintain Bunny Haven's uniform appearance throughout all apps. It was easier said than done, but I knew I had to maintain consistency to avoid seeming too mismatched or out of place.
Findings
This module learnt me a lot about my own and logo design. I came to see how crucial reasoning is while designing a logo. Although I've always believed that my café concepts should have a classic appearance, working on Bunny Haven forced me to consider stylistic advances for more enjoyable and understated enjoyment. My capacity to produce something of which I am genuinely proud astounds me. I learnt from this experience to not be scared to experiment with new techniques.
✧✧Reflection✧✧
ExperienceI had no idea this class would be so intriguing. I believed it was simply another business module when I first heard the word "brand corporate identity" and had no clue what it meant. As a designer, I was pleasantly delighted to see that it put a lot of emphasis on the brand's creative aspect. The experience was enhanced by the freedom we had to create our own brand and set of guidelines. No other method would be desirable to me for learning how to develop a brand identity. Instead of being given a pre-existing idea, it was really beneficial to start from zero and develop a brand based on our inspiration and enthusiasm. I'm rather happy with this class overall. I appreciate Ms. Lilian a great deal for helping me construct Bunny Haven to the best of my ability and for guiding me when I was lost.
Observations
I was able to examine a variety of brands' styles through this module, attempting to comprehend how each brand's style is achieved and how each component links to the brand's overall identity. I now genuinely admire and find myself curious in the brand's logo, wondering how the designers achieved such a look. Additionally, I have to continuously monitor my work since I want to maintain Bunny Haven's uniform appearance throughout all apps. It was easier said than done, but I knew I had to maintain consistency to avoid seeming too mismatched or out of place.
Findings
This module learnt me a lot about my own and logo design. I came to see how crucial reasoning is while designing a logo. Although I've always believed that my café concepts should have a classic appearance, working on Bunny Haven forced me to consider stylistic advances for more enjoyable and understated enjoyment. My capacity to produce something of which I am genuinely proud astounds me. I learnt from this experience to not be scared to experiment with new techniques.
