27/08/2024-5/1/2025
Lee Jia Rou /0363293
Minor Project /Bachelor of
Design in Creative Media
Final Project_Expedio
INSTRUCTIONS
Week 1
A project brief that presented our options for three projects for the
semester and highlighted the work and projects of previous students was given
to us during the first week of class. They are WARISAN XR MR Immersive
Expedition, EXPEDIO Project X-Board Idea Space, and DAIKIN Project. Initially,
I was overwhelmed by the sheer number of choices because it was unclear
whether I could expect to complete the project after choosing it. Although the
WARISANXR project initially attracted me, due to the grouping requirements,
students from different specializations formed a group of 6-7 people, and no
more than two from the same specialization were allowed. I entered and formed
a group based on Daikin's initial selection. After some discussion, we decided
to start the Expedio project together with our teammates because of the
benefits of our different fields of study. We believe this approach will allow
us to play to our strengths. This project has parts of social platform
advertising design and branding design that I am familiar with. My design
advantages in this area make it suitable for this specific project. After the
combination was formed we began to analyze and understand the project.
Week 2
This week we identified our selected projects, learned about the
project requirements, and integrated the information into the Miro section
that our instructor, Mr. Mike, created for us. We first understand the concept
of key brand building and have a general understanding of the brand's previous
products. Then analyze the target group of the brand's products, understand
the types of whiteboards produced on the market, analyze the differences
between the brand's products and other products, and analyze the main features
of the products.
Week 3
Following our basic brand analysis, Mr. Mike also organized a Q&A session
so that we had a discussion with Mr. Toru, the manager, about a more thorough
comprehension of the brand and its offerings. During the discussion, we
discovered that we wanted to design reasonably priced goods that nevertheless
had a high-end, welcoming appearance. To help us better grasp the idea, he
also shared some brand and product thoughts with us. We looked at potential
user personas to come up with potential survey questions for data collection
in the coming weeks. Start by setting up initial personal ideas and possible
questions based on your brand’s target consumer groups. We then started
drafting the Google Form by setting up some questions based on what the user
persona might face. Following the survey, we will be able to determine whether
the product's target market is meeting expectations and what the general
public requires.
Week 4
During this period Expedio also gave us an opportunity for an open visit.
Each group leader had the opportunity to visit their product prototype and
take some sample photos.At this time, surveys will still be conducted. We
started sending out survey questions to friends or relevant target groups
on social media after getting Mr. Mike's permission.
Week 5
After two weeks of surveying, we collected 87 responses. During this
period, because we distributed the questionnaires to friends around us and
there were no relevant people, we had to send the questionnaires to
relevant people separately to conduct the survey, so as not to disrupt the
progress of the questionnaire survey. After that, each of us analyzed
different parts and finally got the idea that the persona originally set
was consistent with the target consumer groups after the survey, and we
also had a better understanding of the functions required for the product
in the future.
Week 6
After completing the data
collection phase, each team member contributed five key ideas derived
from the analysis. This collaborative approach ensures that different
perspectives are considered. We then synthesized these ideas into five
key product summaries through careful categorization and data-driven
insights. This process allows us to identify the most critical themes
and development opportunities.Based on these summaries, we began to set
clear and actionable goals for the project. Along the way, we also
discuss potential challenges and strategies to address them in detail.
This proactive planning ensures alignment across the team and provides a
roadmap to achieve the right goals. By identifying these goals and
preparing to overcome obstacles, we build a solid framework for progress
and success.
Week 7
In this week, we gather all our thoughts and present to our
client.There have been certain delays in our development because in
certain parts of brand marketing, we have to question why the target
group would select our brand and we have to identify the brand's
attributes. The progress this week is therefore a bit hurried. This
week, we must finish the brand logo design, web page drawings,
information integration, brand colour and style settings, and other
fundamental brand planning. Lina and I have to create a design idea
that impacts our complete brand because we are studying graphic
design. To be honest, at this stage I am still a little worried about
how the current brand style is designed because it will affect the
design style of our group.
Week 8
Week 9
Following the introduction of our design idea and brand inspiration, we had to devise several promotional strategies for this product. We looked over and discussed the customer journey map. We first thought it to be just brand promotion on social media. After Mr. Mike's explanation, we discovered that in order for businesses to properly market without resorting to unnecessary advertising, brand promotion needs an early pre-launch that could bring in customer groups and connect them to later social platforms and other points.
Week 10
In order to better match the new user journey map with our design goals, we focus on improving it this week. During this time, Mr. Mike helped us get to our objective. The ideal quantity of content posts, the type of content to produce, and those parts are all planned and discussed. We make a master plan directly to ensure that we can see what everyone has to do. Mr. Mike's question during this time, "Why do social media users who are unfamiliar with our brand click on our ads?" made us pause. This is a question that has been on my mind for some time.
Week 11
While thinking about this issue, we proposed the idea of outputting knowledge to the public and building the trust of the audience, such as how to layout conference rooms to make communication more efficient, and how color affects mood, productivity and working environment, so as to arouse people's attention. Following the creation of an initial plan, Lina and I started searching for reference images to gather rough ideas and points of view for the following design. We struggled throughout this time since we were unsure of how to show our concepts in the graphics. Thankfully, we were able to go on without any major issues thanks to Lina and Junjie, the team leader.
This week Lina and I started designing big posts. Lina and I began creating Instagram posts this week. We started with the basic layout style before splitting the posts equally because there are a lot of them and we want to have a consistent look. Our postings use minimal colours and shapes to draw attention to the product and emphasise key parts of the material. I learnt to appreciate the value of teamwork during this time. We were able to discuss our styles, deal with one another, and collaborate on what I had assumed would be a wildly huge amount of work.
Week 13
Despite having a clear artistic direction and being assigned specific tasks, some group members were not able to complete their work as expected. I think there may have been a lack of communication and as the deadline approached, we were not as progress as expected. The direction of the design was very different and some tasks were not completed. Therefore, we need extra time to complete the unfinished parts along with the account opening form. However, during this period we discovered that due to completing this part, the workload of some members did not match ours. It became frustrating for us to spend extra time on this task since everyone had other projects and tasks to complete during this period.
Week 14
This week is the last week to complete this project, so we need to integrate all tasks and a unified design style and present it to the client.
Consultation Feedback
EXPEDIO G7 FINAL SUBMISSION IMPORTANT LINK
Final Presentation Slide: G7 Final Presentation Slide
Project Proposal Presentation Slide: G7 Proposal Presentation Slide
Mobile site Prototype: Prototype Link
Subscription emails letter: Newsletter Design
Promotional Video Teaser Animation: Animation Videos
Project Tracking Document: Document G7 EXPEDIO
Group’s Google Drive (final files & drafts): ALL Documents
Final Social Media Posts: Posts and Videos
