Creative Brand Strategy - Task 02

24.09.2024 - 29.10.2024(Week 1 - Week 6)
Lee Jia Rou (0363293)
Creative Brand Strategy / Bachelor of Design in Creative Media /
Task 02: Ideation & Design Direction

✧✧Instruction ✧✧
✧✧Lectures✧✧ 
Lectures 01 - 04 are in Creative Brand Strategy - Task 01. 

✧✧Task 02: Ideation & Design Direction✧✧
Ideation

My customer journey map is an essential resource for directing the marketing strategy, so I review it once I have a general idea for the campaign. These touchpoints will provide a consistent experience throughout and keep projects in line.
Following the brand touchpoint list, I plain out my design directions.
  • Instagram: playful and natural eye-catching video ads and carousel posts showcase a product’s unique taste, health benefits, or fun snacking experience
  • Website :Minimalistic Layouts, soft and  playful Colors. design a clean, intuitive layout with clear navigation to make it easy for users to find what they’re looking for, whether it’s product details, ingredients, or store locations. Use a grid-based structure similar to the examples to organize content effectively.
  • promotional posters : Set up attractive end-cap displays in grocery stores with promotional posters to ensure the display captures the attention of passing shoppers.
  • Campaign Merchandise: Distribute branded merchandise like tote bags, sticker and pin given with a purchase or as part of a promotional activity to add value to the shopping experience.
Design Direction
  • Color
This color palette combines warmth, natural tones, and refreshing accents, creating a visually balanced brand image that feels both inviting and energizing. It reflects Honey Stares’ focus on natural, wholesome ingredients, connecting with a health-conscious audience while keeping the look modern and vibrant.
  • Typography
 The simplicity and rounded design align well with the brand’s aim to be approachable and fresh, making it ideal for a natural, honey-infused snack brand, balance between modern, approachable sans-serif fonts and playful, character-filled fonts. This selection reflects the dual personality of Honey Stares as a fun, natural snack choice that’s also modern and health-conscious.
  • Logo Style 
Combines simplicity with honey-inspired motifs and a friendly aesthetic, creating a visually cohesive and memorable representation of the brand. By balancing natural elements with modern design, the logo captures the essence of Honey Stares as a naturally sweet and health-conscious snack brand with a fun, approachable personality.

  • Graphic Element

The graphic elements shown in the image seem to include a mix of organic, geometric shapes like stars, circles, flowers, crescents, and other abstract forms. These elements can be used to convey a sense of playfulness, nature, and simplicity in branding.

✧✧Final Submission ✧✧
Neutral Colorful Abstract Information Session Presentation by Lee Jia Rou

✧✧Reflection✧✧
Experience
It was exciting and difficult to take part in the Honey Stars rebranding effort. Rebranding the product and positioning it as an enjoyable and healthful snack required me to strike a balance. It took some time to turn the idea into images and language, but in the end, I was able to convey the core of the campaign, clear stories, and show it as a fun and healthful option.

Observations
I looked more closely at how other companies were creatively promoting health items throughout my research period. This gave me insight into how to maintain a light-hearted and interesting tone while maintaining the clarity of the health message. colour and simple, clean design are used in the most effective advertisements to communicate enthusiasm without overpowering customers. 

Findings
This work certainly showed me a lot about organising campaigns. Even though the campaign's content was determined in the prior assignment, it was really difficult to modify the design to reflect the campaign's ideals. But with a little instruction, I was able to figure out the design's direction, and I discovered that the campaign and its meaning had a lot to offer.