Intercultural design

 05/02/2024 - 29/03/2024 (Week 1 - Week 8)
Lee Jia Rou 0363293
Intercultural Design / Bachelor of Design (Hons) in Creative Media
Proposal


Module Booklet


✧✧Project 1: Proposal✧✧

Requirements:
>Theme is “Cultural Sensitivity in Design”
>Study a cultural phenomenon, or a particular subculture that is perceived as ‘sensitive’, and “frame” your study within the chosen theme.
>Provide a few basic concepts for utilizing design language to graphically represent your reasoning. A succinct justification is necessary for every concept. To broaden your idea creation process, do visual investigation.

Due to the Chinese New Year, our lecturer only covered a brief overview of the material in the first week of the module. We also discussed the concept of cultural sensitivity in design and how design systems illuminate people

The instructor advised us to conduct research before choosing a topic, after presenting it, and while creating the artwork. When determining the purpose of a project, research plays a crucial role in integrating design theory and practice. 

In week 2, We were split up into several groups, such as those that went on field trips to Japan and same semester. Following that, we split up into groups. To create a group of six, each group can consist of no more than two members from the same category. This categorization scheme seems to me to be quite It's enjoyable since we may have a variety of viewpoints and views on the project by getting to know other buddy groups. 
We discussed the matter extensively in our team since we were thinking about the project's viability as we went along. During the talk of the first meeting. Everybody gave their view. The first is: Why are the women's restrooms on the right and the men's on the left? Body language varies depending on one's culture. The third is that language has an effect on how you see colour. The fourth is how many cultures are misapplied or appropriated in K-pop. The topic of the sixth one is how various cultures see tattoos. After generating three proposal concepts, we decided to delegate the task of selecting the subjects we would cover to our professors. 

After generating three proposal concepts, we opted to delegate the selection of themes to our professors. "Tattoo culture in Western society VS Eastern society" , "Cultural appropriation of black music in K-POP" as well as "Stealing fashion from different cultures" .

✧✧Project 2: Data Collection✧✧

survey: google form

✧✧Final Project✧✧
Story Board 
We adjusted the lyrics in the original song ‘MONEY’ by Lisa to exclude misuse of AAVE. Our storyboard illustrates a storyline of our reactions to cultural appropriation instances as well as shots related to the song.

Lyric change 
Final Presentation 


Final Outcome 

Final Presentation