Creative Brand Strategy-Final Compilation
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18/7/2025 (week13)
Lee Jia Rou (0363293)
Creative Brand
Strategy / Bachelor of Design in Creative Media /
Final Compilation
Instructions
Final Submission：
Project 1
Task 1A -Case Study
Link : https://www.canva.com/design/DAGmaJSV9J8/P5spvKvTQp_WF686cB_UCw/view
SWOT Analysis :
Link : https://www.canva.com/design/DAGnD1XoN_g/6EOZyK6NW5wzejFllpMfOw/view
Project 2 -Design Brief Propose
2A: Ideation
Customer Journey Map :
2B: Design Direction
Project 3 -Campaign Branding
Artwork :
Social Media
Mockup :
Final Website Link :https://www.canva.com/design/DAGq4ZPg2To/IzVOhY6fcUXLOzeZcOTNAQ/watch
Link : https://www.canva.com/design/DAGtJK_CdUY/SP4HYEKp7P9clFGsUIs7-A/view
REFLECTION
Experience
Compiling the final presentation for the Glossier campaign was a deeply reflective and rewarding process. It brought together all of the conceptual, visual, and strategic elements developed throughout the semester into one cohesive narrative. Working on the Glossier campaign from research and planning to final branding execution has been a comprehensive and insightful journey. It challenged me to think beyond aesthetics and to approach branding as a strategic, emotional, and visual process.
Compiling the final presentation for the Glossier campaign was a deeply reflective and rewarding process. It brought together all of the conceptual, visual, and strategic elements developed throughout the semester into one cohesive narrative. Working on the Glossier campaign from research and planning to final branding execution has been a comprehensive and insightful journey. It challenged me to think beyond aesthetics and to approach branding as a strategic, emotional, and visual process.
Observations
Throughout the project, I learn research shapes creativity. The initial SWOT analysis and customer journey map helped identify pain points that our campaign later aimed to solve, such as limited physical access and the need for emotional engagement. Through critique and reflection, the revised slogan “Make Beauty Playful” better represented the campaign's goal and gave the brand a more inviting and expressive tone.
Findings
